Neckermann files for bankruptcy

Today, the German mail order company Neckermann has filed for bankruptcy. While everybody had hoped that the current owner, US investment firm Sun Capital would throw in another $25m, it has become clear that this won’t be the case.

For about 2,500 employees this means losing a job at a company that has been founded in the 1950s and was one of the drivers of retail commerce in post-war Germany. Successively, they have tried to abandon their printed catalogue in order to become an online pureplayer at neckermann.de.

Of course there are a number of issues that come into play here and will also keep us busy here at ecomPunk. One question that comes to mind: Since Neckermann has been the biggest and most important client to SaaS-software provider Demandware, how does this affect the technology landscape?