Direct Carrier Billing ready to take off in the US

The, at least in my opinion, by far best way to pay through your mobile now finally takes off in the US. Thanks to Google, that has established more and more relationships with carriers to enable the Direct Carrier Billing and now makes it available for purchases through their Android Market. Direct Carrier Billing is the first low-cost mobile payment method that has the potential to jumpstart this market.

Sprint is the third carrier to join Google. Since December last year AT&T and T-Mobile have already enabled the service for the Android Market and Verizon has signed with BilltoMobile back in March 2010, but not with Google, yet. Google informs:

Android users can now easily charge their Android Market purchases to their monthly accounts with only a few clicks. With the combination of Android Market’s new app discovery features and a carrier-backed frictionless payment method, users will find it significantly easier to discover and purchase apps of their choice.

Hopefully this payment method will also be made available for in-app and other payments to lower the barrier of using your smartphone for payments. With premium rate text the transportation costs used to be really high so that it was impossible to use it for non digital goods. I can imagine that the Direct Carrier Billing in combination with NFC can find its way into the high street stores!

About Alexander
Serial Entrepreneur & Founder in eCommerce - VP @NewStoreInc - Podcasting @theecomweek - Startup mentor @Venture_Villa

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