Commerce Revolution News: Go East! Russia’s ecommerce market is coming!
14th October Leave a comment
In the recently published report about the Russian ecommerce market yStats.com points out the huge potentials there. Today the B2C ecommerce has already a volume of 1% of the whole Russian retail market. Moscow and St. Petersburg are the epicenter of the Russian ecommerce trend with almost 60% of Russian online sales. The most important trend is the private shopping sector with successful B2C business models in the area of designer clothing, electronics, but also online supermarkets. The key opportunity is the limited number of domestic retailers that still do not have their focus in ecommerce.
One overall trend is the widespread use of social networks with an online time that plays in the international top league. Approximately 40% of the Russian population uses the internet today with a total of 45 million online shoppers.