How platforming starts to drive commerce revolution

In a recently leaked post Steve Yegge, a former Amazon and now Google employee, describes how Google fails and Amazon succeeds in building platforms. What this means is to build your business strictly on APIs to ensure linking to any internal and external party is possible. Jeff Bezos introduced this to Amazon back in 2002, building the foundation for their market leading services available today.

For commerce in general platforming by working on APIs will have a huge impact within the next years. As this is becoming evermore best practice we already see businesses that are entirely based up on APIs.

A good example is, that just received funding by Google Ventures. built a standardized API that gives access to all food delivery services available in the US. While local players and even networks with thousands of restaurants are running their services very successful and have their own web and app based ordering systems, they fail in offering larger organizations a way to integrate them scalable. If you think of Hotels / Motels with a TV system or Netflix as a on demand video service the opportunity is great to cross sell food delivery and get a share of the purchase price in return. This is only one example, but think about the many opportunities has just because of his platform based business model.

If you know or find any other great example for platforming like outlined above, please let us know!

About Alexander
Serial Entrepreneur & Founder in eCommerce - VP @NewStoreInc - Podcasting @theecomweek - Startup mentor @Venture_Villa

4 Responses to How platforming starts to drive commerce revolution

  1. Sven says:

    Specialized on eCommerce Demandware also offers open APIs allowing outside web applications and enterprise software to interface with all shopping functionality:,default,pg.html

  2. Ron says:

    And costs a giant fortune.

  3. Dirk says:

    … and actually is not even a platform as in the meaning above. Making a platform does not mean having only an API that others can connect some interfaces and apps to, it means providing the core of your product as an open and web based api…by today there are only a hand full true players on the market and hopefully more to come soon!

  4. Pingback: The addictiveness of closed eco systems or what Amazon should learn from Apple « ecomPunk

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