How platforming starts to drive commerce revolution
18th October 4 Comments
In a recently leaked post Steve Yegge, a former Amazon and now Google employee, describes how Google fails and Amazon succeeds in building platforms. What this means is to build your business strictly on APIs to ensure linking to any internal and external party is possible. Jeff Bezos introduced this to Amazon back in 2002, building the foundation for their market leading services available today.
For commerce in general platforming by working on APIs will have a huge impact within the next years. As this is becoming evermore best practice we already see businesses that are entirely based up on APIs.
A good example is Ordr.in, that just received funding by Google Ventures. Ordr.in built a standardized API that gives access to all food delivery services available in the US. While local players and even networks with thousands of restaurants are running their services very successful and have their own web and app based ordering systems, they fail in offering larger organizations a way to integrate them scalable. If you think of Hotels / Motels with a TV system or Netflix as a on demand video service the opportunity is great to cross sell food delivery and get a share of the purchase price in return. This is only one example, but think about the many opportunities Ordr.in has just because of his platform based business model.
If you know or find any other great example for platforming like outlined above, please let us know!