Mass Customization 500 at Exceed conference 2012

The brand new Customization 500 (“An International Benchmark Study on Mass Customization and Personalization in Consumer E-Commerce”) was recently published. It’s an international comparison study for which the professors Dominik Walcher and Frank Piller, put 500 Mass customizing companies under the microscope.

Read the full feature on excitingcommerce.com!

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