Rakuten CEO Hiroshi Mikitani in DLD Video Interview

Rakuten’s acquisition of Tradoria counted as one of the strangest takeovers of 2011. We weren’t the only ones who asked ourselves, “What were they thinking?”

Meanwhile Rakuten’s CEO Hiroshi Mikitani has quite plausibly laid out his plans for how Tradoria (now Rakuten Deutschland) can overtake Amazon.de in the next 5 years.

Read the full feature at excitingcommerce.com!

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