QVC takes over SendTheTrend for online product subscriptions

QCV has not only published its business figures for 2011 (+7% in Germany), but has also announced the acquisition of Send The Trend (via):

This week QVC acquired Send The Trend, a startup eCommerce company based in New York City that provides customers with an innovative way to shop for personalized fashion accessories and beauty.

We believe QVC’s strong record in eCommerce paired with Send The Trend’s cutting edge use of customization and technology will make for a winning combination. As a subsidiary of QVC Send The Trend will continue to operate as a separate eCommerce site.

Read the full feature on excitingcommerce.com!

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