Digital prosecco? Let’s talk eCommerce for girls
27th March 2 Comments
During last week’s Exceed Conference, gender innovation surely was a focal point. In order to address this, three charming ladies got in front of our camera and talked about how they perceive the targeting of modern onlineshops – which usually do not cater towards the shopping behaviour of most women. Rather, what they are missing are inspiration and emotional engagement in the online shopping process. Julia Derndinger from Imedo, Delia Fischer from Westwing and Daria Saharova from Bellegs also talked about their experience as female entrepreneurs. But just have a look for yourself!
(Image by Waldo Jaquith)