Digital prosecco? Let’s talk eCommerce for girls

During last week’s Exceed Conference, gender innovation surely was a focal point. In order to address this, three charming ladies got in front of our camera and talked about how they perceive the targeting of modern onlineshops – which usually do not cater towards the shopping behaviour of most women. Rather, what they are missing are inspiration and emotional engagement in the online shopping process. Julia Derndinger from Imedo, Delia Fischer from Westwing and Daria Saharova from Bellegs also talked about their experience as female entrepreneurs. But just have a look for yourself!

(Image by Waldo Jaquith)

2 Responses to Digital prosecco? Let’s talk eCommerce for girls

  1. Pingback: Exceed 2013: Recap | ecomPunk

  2. I recently wrote a report on why females are shopping online less often than their male counterparts. I explored the idea that we should be more focused on marketing towards the early majority adopter group rather than focusing on gender based strategies. Please read it and leave a comment about what you think of my theory.
    http://www.listinglists.com/gender-impacts-on-e-commerce/

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