Gender Innovation: How do women shop online?

What do women in eCommerce want? This was one of the focal points of the recent Exceed 2012 conference. Those who had expected practical advice have surely been disappointed. However, this has not been the purpose because today’s websites cannot be readily turned into good shopping sites for women. And those who try most likely will get only get mediocre results.

Read the full feature at excitingcommerce.com!