How Social Are We Really?
30th May 2 Comments
It often seems like the only products I see shared in my Facebook and Twitter feeds are from my startup friends testing their new projects. Is all this sharing overhyped? The only products I ever share, if I actually do share, usually have something humorous or interesting to do with them. I don’t want to share to my social networks that I just bought a new pair of Vans shoes or a new bottle of shampoo using Amazon Prime. It won’t provide any incremental value to my friends, similar to posting something like “eating breakfast”. And if I’m looking for an opinion, I’ll ask a close friend via email.
E-tailers should definitely still include these social sharing buttons, as some customers will still share their products. Unbeknownst to popular belief, adding social sharing buttons, doesn’t make a site social. It allows an easy avenue for users to be social and share their products. If you’re using a more sophisticated sharing module instead of the simple Tweet/Facebook buttons, you will be able to grab the users social graph. This should be analyzed and incorporated in your marketing strategy, but it’s still only a very small part of the puzzle. Social & ecommerce are still two young friends trying to develop their relationship. In the end, I’d bet on them figuring things out, but it will take some time.
About the author:
Matt Bahr, NYC, Operations at TheEmob, a private b2b social community of e-commerce merchants. Prior to joining the TheEmob, he was an intern at General Assembly, a co-learning educational space, in NYC. During the summer of 2011, he interned for LocalMind, an iPhone app company based in San Francisco, that is doing really cool things with location-based APIs. Earlier in 2011, he worked for Spinback, an Ecommerce social media analytics platform for E-commerce websites. Spinback was acquired by Buddy Media in May 2011.