Neckermann files for bankruptcy
18th July Leave a comment
Today, the German mail order company Neckermann has filed for bankruptcy. While everybody had hoped that the current owner, US investment firm Sun Capital would throw in another $25m, it has become clear that this won’t be the case.
For about 2,500 employees this means losing a job at a company that has been founded in the 1950s and was one of the drivers of retail commerce in post-war Germany. Successively, they have tried to abandon their printed catalogue in order to become an online pureplayer at neckermann.de.
Of course there are a number of issues that come into play here and will also keep us busy here at ecomPunk. One question that comes to mind: Since Neckermann has been the biggest and most important client to SaaS-software provider Demandware, how does this affect the technology landscape?