Vaniti: Rakuten also pushes into big fashion business

Apparently, Rakuten does not only believe in Pinterest, but also in the big fashion business – and lets former people from Buy.com build Vaniti, a marketplace for design brands (via):

VANITI is first and foremost, a technology company. Our priority is to provide as many tools and resources to the world’s best brands so they can directly reach their customers online.

The basic idea is neither especially new nor especially inventive, however, the plans are as ambitious as usual.

Read the full feature at excitingcommerce.com!

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