Magento Developers Paradise: The basement coders

(by our guest author Carmen Bremen)

“There won’t be any developer’s paradise this year.” Someone told me, that someone told him, that someone heard that Magento Inc. wasn’t all that excited about the event. But the repeated inquiries of many developers expressed their interest – and then finally it worked out – and with that, approximately 125 developers from roughly 20 countries flew to Ibiza in September of 2012 to get to know each other and share ideas about one common topic: Magento. The event lasted four days and to put it simply: It paid off.

Monday evening served as our “Meet and Greet” evening with a champagne introduction and a peek at who was in attendance. During a follow-up round of beers in a relaxed atmosphere, people from the various tables moved about and mingled, switching back and forth between English and German with both new and familiar faces.

The event officially kicked off on Tuesday, when the first lectures were held. At first, it took some concentration to follow the English pronunciation of the speakers, but attendees quickly became accustomed to this.

While I listened to Lecture 1, “Writing Magento Extension to Interact with X.commerce Fabric”, I started asking myself where the actual campaign was going to take place. Are we talking about an external “Fabric” server to which everyone who uses this service has access? The question was such a testament to my lack of understanding that I decided not to ask it. I was all the happier when the person sitting next to me whispered this very question to me, which, of course I was unable to answer.

That first lecture was followed by two excellent lectures called ‘Magento 2: Magento 2 Backend. New features’ by Alexey Korshenko (Magento) and ‘Magento 2.0: Prepare yourself for a new way of module development’ by Ivan Chepurnyi (EcomDev). By then, I was fully elated and couldn’t wait to start up a project with Magento 2. What Magento has devised with respect the changes to the architecture of Magento 1 seemed so well thought through. This lecture also addressed the fact that Magento 1 would still be supported after the release of Magento 2 in terms of fixing bugs and releasing security patches. I seem to remember that this support will last until 2016, but I wouldn’t swear to it.

So that we wouldn’t end up spending the entire day the Island of Ibiza in a windowless room in the basement, the organizers arranged a catamaran trip and an Ibiza city tour, just like the year before. I’d say that over 90% of the participants decided to go on the catamaran trip and just a few followed the nice tour guide through Ibiza.

The bar camp took place on the evening of the first day. It was not so well-visited (catamaran trips are pretty tiring), having started at 10 pm and eventually ending before the scheduled 12:45 am conclusion… Amongst the best lectures on the second day – in my humble opinion – was ‘Beyond perfect page speed scores’ by Kristof Ringleff (Fooman). It wasn’t just because he can speak so well and because it was so easy to follow, but also because I learned some things that I now really want to try out.

In the afternoon, there was a hack session on “Localization”. Germany is pretty well-equipped with a less popular localization extension and another that is developed with a generally high demand for quality (GermanSetup), so now the issue at hand was whether this extension can be transferred to other languages and adapted to other countries’ needs, and if so, how this can be done. Then there were two sessions dealing with the issue of writing a routine for uninstalling the less popular extension. Only German developers understand why this was met with enthusiastic applause.

That evening, we then stopped at a bar in Ibiza’s old town, which led to the lecture hall being filled more sparsely the next morning.

Yep, and then it finally arrived – day three. The lecture ‘Multi-Tenanting with CE/EE’ by Vitaly Korotun (Magento Expert Consulting Group) was received somewhat critically. “Hack the Core” was not received all that well…

After a raffle of vouchers for the Magento Developer Certification, Nadine Krüger and Thomas Fleck bid the group farewell and the attendants dispersed accordingly.

For those thinking about what improvements could be made, there are surely several points of interest that can be handled better, but to be honest, not many. Lectures during the day would be one of the things, or perhaps swifter WLAN connections or less wind or a few other things of this nature that simply can’t be guaranteed. All in all, it’s a wonderful event that will hopefully become a tradition.

About the author:

Carmen Bremen works as a freelance Magento developer. She causes an increase of female “Magento Certified Developers” to a rate of 0.5 percent worldwide. Therefore she tries to establish a new word named “Developeuse”. She works, lives and runs mostly in Cologne/Germany. She welcomes your feedback on Twitter @Neoshops.

About Roman Zenner
Ich bin ich

4 Responses to Magento Developers Paradise: The basement coders

  1. Thanks for nice summary about MDP this year.

  2. Thomas Fleck says:

    thanks for the flowers ;)

    we already started to plan for next year

    where do you want to go?

  3. iLead says:

    A very good move for Magento developers. Great stuff Carmen!!!

  4. krishana singh says:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s